A Sad Farewell…

Horst Rechelbacher, the founder of hair and skincare brand Aveda and owner of Intelligent Nutrients, has died at the age of 72.

Rechelbacher founded the plant-based beauty brand Aveda Corporation and organic health and beauty company Intelligent Nutrients in 1978.

Aveda stated “it is with profound sadness that today we say farewell to our founder, Horst Rechelbacher, who left his body following a period of illness. His vision inspires us every day, not only at work with Aveda, but in our lives. At Aveda, we are, and will be forever grateful to Horst for the Aveda passion we are honoured to live every day”.

Horst Rechelbacher passed away at his Wisconsin home on Saturday, February 15, after a prolonged illness with pancreatic cancer.

Photo: betsyweber

Photo: betsyweber