Russian-German celebrity Palina Rojinski has been named the new face of Pantene Pro-V.
Renowned for her trademark red hair, Rojinski is a natural choice for the P&G brand and is set to star in a new campaign set to debut later this month.
Rojinski said: “My hair is very important to me because it is my trademark. It should be healthy and shiny as well as strong enough for any challenge I face. I have only recently started to use Pantene conditioners, but can already see a real difference!”