Germany’s Henkel (HNKG_p.DE), maker of Schwarzkopf shampoo and Loctite glue, has agreed to buy a range of hair care brands from Procter & Gamble with a view to further strengthen its haircare portfolio in emerging markets.
The deal includes a portfolio of brands including Pert, Shamtu and Blendax, whose key countries are Russia, Saudi Arabia and Turkey. In the fiscal year 2015, sales of the brands to be acquired amounted close to 100 million US dollar.
“This acquisition is part of our strategy to further strengthen our footprint in emerging markets and to invest in strong country category positions. We are convinced that emerging markets will continue to generate above-average growth in the future,” said Hans Van Bylen, Executive Vice President and responsible for Henkel’s Beauty Care business. “These brands are a perfect fit for our Beauty Care business. They will strengthen our existing core category hair care and provide a platform for further expansion.”