Russian-German celebrity Palina Rojinski has been named the new face of Pantene Pro-V. Renowned for her trademark red hair, Rojinski is a natural choice for the P&G brand and is set to star in a new campaign set to debut later this month. Rojinski said: “My hair is very important to me because it is… Read more »
Posts Tagged: hair care
Germany’s Henkel (HNKG_p.DE), maker of Schwarzkopf shampoo and Loctite glue, has agreed to buy a range of hair care brands from Procter & Gamble with a view to further strengthen its haircare portfolio in emerging markets. The deal includes a portfolio of brands including Pert, Shamtu and Blendax, whose key countries are Russia, Saudi Arabia… Read more »
Online beauty discovery company, MyShowcase, has gauged two new retail partnerships with haircare brand, Percy & Reed, and the skincare supplement brand, Pure Elixir. The retail contracts were secured in the last quarter of 2015 with a view to start trading in MyShowcase’s first mid-season edit from January 2016 onwards.