Cosmo To Launch Debut Fragrance

Global women’s magazine Cosmopolitan has announced its debut into the fragrance market, launching Cosmopolitan The Fragrance.

Following the UK launch on September 7th exclusively in 350 Boots stores and online, Cosmopolitan The Fragrance will be rolled out to several other markets, including Germany and Australia in 2015.

Distributed by Jigsaw ESL, the fragrance will be available in three sizes and will form part of three exclusive gift sets along with a body lotion and body wash.

To launch the fragrance, Cosmopolitan is now searching for three ‘fun, fearless females’ to become the face of the campaign. Women can visit Cosmopolitan’s microsite here to upload a photo of themselves with an accompanying explanation as to why they are the ideal person to front the launch

The three winners will be chosen by an expert judging panel in the summer and will go on to star in the advertising and marketing campaign for the fragrance, as well as appearing in the October issue of the magazine in the UK.

“This launch is a first for a women’s magazine and is a natural step as we expand the power of the Cosmopolitan brand,” said Greg Witham, group publishing director, Cosmopolitan.

“We’re seeing strong growth to Cosmopolitan’s digital audience, and we know that women want to engage with Cosmo in a variety of ways. Our readers are fanatical about fragrance and spent £71 million on perfume in the UK alone last year. This allows them a way to experience the brand in a new and relevant way.”

With editions in 79 countries and 32 languages around the world, Cosmopolitan is the world’s leading women’s magazine and the best-selling title in its category. The magazine reaches more than 100 million readers each month.

Image credit: Tara Aveilhe

Image credit: Tara Aveilhe