Superdrug to Launch First Open House Event…

UK beauty retailer Superdrug is hosting its first ever Open House event to speak to new beauty brands on Wednesday 29th April in central London.

This is a unique opportunity for undiscovered brands to launch their product to the UK health and beauty market, whilst gaining invaluable support and advice from high street experts.

Buying Director Simon Comins and his senior commercial team are hoping to speak to brands interested in exploring the potential to launch their products on the high street.

Premium and small ‘kitchen-table’ brands are invited to attend, as are those wanting to showcase an innovative idea to a group of experts.

Simon said: “We are excited to be planning our first Open House event. We are looking forward to seeing potential new suppliers showcase their products, discovering some great new talent that we can help nurture and grow with Superdrug. We understand that working with large companies such as ours can seem daunting to smaller companies so we decided to throw open our days to allow people the chance to meet the team and showcase their products in a new more informal way.”

Superdrug’s Gemma Mason, Head of Customer Experience, emphasised the importance of current brand interests of customers, saying “whether that is focusing on key ingredients, such as vegan products which are very important to our customers at the moment” or helping emerging brands get access to Superdrug’s portfolio of beauty contacts, make-up artists, suppliers and developers or just using Superdrug as a platform to share an idea.

The Open House will be on April 29, in Central London, and brands are invited to email SuperdrugOpenHouse@z-pr.com to find out more.

Image credit: Chloé

Image credit: Chloé