Monthly Archives: March 2015

Superdrug to Launch First Open House Event…

UK beauty retailer Superdrug is hosting its first ever Open House event to speak to new beauty brands on Wednesday 29th April in central London. This is a unique opportunity for undiscovered brands to launch their product to the UK health and beauty market, whilst gaining invaluable support and advice from high street experts. Buying… Read more »

Yeast to Replace Flowers in Perfume?

Genetically engineered microorganisms could replace flowers as key ingredients for perfumes. Ginkgo BioWorks has created a yeast that has been genetically engineered to smell of roses. The aim of the scientists behind this microbial perfume is to have the yeast used as part of a designer fragrance – instead of flowers. The “cultured rose” was created… Read more »

The World’s FIRST Custom Mascara

Launching exclusively to Harvey Nichols in Knightsbridge, beauty brand Eyeko is bringing customisation to the next level by offering the world’s first personalised mascara service. Customers can visit the beauty bar for a consultation leading to the creation of their very own bespoke, monogrammed mascara. Whether it’s dramatic, long lashes or natural, fluttery ones, Eyeko’s… Read more »