LA-Based nail care brand Orly is celebrating 40 years in the business, by entering the high-tech arena with the release of a new range of nail lacquers.
EPIX is as a professional lacquer that contains a novel smudge-fixing technology. The product dries faster, lasts longer and applies easier than a usual polish and is available in over 30 colours.
Known as flexible colour and comprising of a two-step system, Orly’s formula air cures in eight minutes and is designed to move with the natural nail. Dents are virtually non-existent, as the self-levelling formula is able to bounce back any would-be smudges.
No base coat is needed for application, but colours must be used alongside a seal coat. Regular polish remover will take the product off and users can expect around 10 days of wear.
Image credit: Andrew Gibson
Our client is an exciting colour cosmetics company that is marketing led, highly creative and a challenger of convention. Recently purchased by the largest Saudi-based retail conglomerate, Veblen was set the challenge of finding a Head of Product Development to join the company’s team in London.
Our client was seeking a candidate with a very specific skill set, including having experience of working with a fast-paced mass colour brand.
Through our extensive contact list and a little networking, we were able to place a candidate with the company.
Famed for its celebrity collaborations, MAC Cosmetics’ latest team consists of fashion designers and illustrators, couple Isabel and Ruben Toledo.
Renowned for their award-winning and imaginative work, the pair has collaborated with MAC on a range of colour cosmetics including mascaras, lipsticks and eyeliners. There is also a specially designed powder/blush brush and make-up bag.
Packaging is all white and features Ruben’s ‘vibrant energy’ and illustrations of graphic lines and red-lipped faces, coupled with Isabel’s ‘sensational penchant for colour’.
There are three Eye Palettes each of six shades: Bellgreens, Moodyblu and Violentwink; Modern Twist Lash mascara in black, navy, purple and lime shades; Pearlglide Intense Eye Liner in iridescent violet, green lime with pearl and deep navy with pearl; Lipstick in peachy nude, vivid orange-red, pink-red, classic red, dark red and deep blood red; Lipglass in the same shades as Lipstick; Blush Ombre in light coral, light cool pink and crimson-pale nude shades; and Nail Lacquer in milky nude, true red and deep burgundy red.
The MAC x Toledo 11-sku collection will be priced from £11 – £33 and is available from March.
Image credit: moorina
Already operating in over 61 countries, The Body Shop has announced plans to expand the number of franchise stores from 122 to 500 by 2019.
Renowned for its natural products, all ethically sourced, The Body Shop offers over 900 skincare, make-up, aromatherapy, haircare and bath and body products.
Since the acquisition of 51% of Emporio Body Store by L’Oréal, Brazilian consumers have waited for The Body Shop stores to open since October 2013. The presence of the company seems to be here to stay in Brazil, with the opening of new stores and the transition from former Emporio Body Store shops to the new brand.
The project could perhaps be an opportunity to expand the use of Brazil’s native raw materials. The Body Shop currently partners with communities of local farmers, artisans and rural cooperatives in more than 20 countries, but only two of the ingredients are extracted from Brazilian soil.
Lush Cosmetics, which returned to Brazil in March, and the Australian Aesop brand, which opens its second store in São Paulo in January 2015, are expected to be The Body Shop’s main international competitors in Brazil.
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Korea has taken its first steps towards a cruelty-free cosmetics industry, with a ban on animal testing for finished cosmetics products.
The South Korean government announced this week their plans to end testing on animals for cosmetics. The news comes following two years of work between Cruelty Free International and South Korea’s Ministry of Agriculture, Food and Rural Affairs. The Ministry announced the ban earlier this week alongside its new ‘Five Year Plan for Animal Welfare’, which will follow the same phases that the EU underwent prior to its total ban on animal testing for cosmetics in 2013. The first phase includes a ban on the testing of finished products, followed by a ban on the testing of ingredients and finally, a ban on all animal testing for cosmetics.
Though the testing won’t end immediately, South Korea is following the same strategy used by the European Union. Back in 2004, the E.U. banned the testing of complete cosmetics on animals, followed by a ban on testing cosmetic ingredients on animals in 2008, and then a complete ban for all cosmetic testing on animals in 2013.
In addition to the E.U., South Korea also joins China, Brazil and India in their efforts to eradicate cosmetic testing on animals.
Michelle Thew, Chief Executive of Cruelty Free International, said: “We very much welcome this important breakthrough and we are grateful to the members of the National Assembly who helped us press the case. We will now be urging implementation as soon as possible so that the full ban can be achieved at the earliest possible date, bringing Korea into line with Europe and India. We hope to see this echoed in 2015 by other Asian countries where we are active. This is a great start to the New Year.”
Image credit: Ross Little
This luxury skincare client has been at the forefront of aromatherapy based skincare for the past 30 years. Their products are sold through premium retailers and they have a presence in over 40 countries internationally and a significant loyal client base.
We had previously worked with our client on the commercial side of their business, and were very keen to work with their Technical Director to assist in developing this other business areas.
This job description held a very specific level of experience; the right candidate should have experience working within scientific formulation of skincare but also must have experience working with aromatherapy oils from a raw materials angle.
This is a niche market in the UK and finding the perfect profile was a complex search.
We conducted a full search of the UK market, looking at both branded products and also the contract manufacturing industry. It was here that we found the perfect profile, thus filling this Product Development Manager / Quality Assurance role.
Drew Barrymore’s line of beauty products, Flower Beauty, has joined PETA US’ list of cruelty-free cosmetics companies and its Beauty Without Bunnies programme.
The company has just provided PETA US with assurance that it does not conduct, commission or pay for tests on animals anywhere in the world, a move that has landed Flower Beauty on PETA US’ Beauty Without Bunnies list of cruelty-free cosmetics.
Barrymore said: “Flower Beauty is about all things good. Thank you, PETA [US], for the acknowledgment of our cruelty-free brand.”
There are more than 1,500 cruelty-free companies in PETA’s database including The Body Shop, Paul Mitchell Systems, Tom’s of Maine and Wet ‘n’ Wild.
Cosmetic testing on animals is not required by law in the US and has been banned in the UK and the rest of the EU, as well as in Israel and India.
While some companies test their products on animals, more than 1,500 compassionate companies including Flower Beauty, LUSH, Urban Decay, Paul Mitchell Systems and The Body Shop – use only modern, non-animal methods to test their products and ingredients.
Consumers can find out whether a company tests on animals anywhere in the world by checking PETA US’ lists here.
Image credit: Ross Little
60-year-old American model and actress, Christie Brinkley, is set to launch her new skincare line – Christie Brinkley Authentic Skincare.
Renowned for her youthful appearance and face of Cover Girl for 25 years, Christie and Atlantic Coast Media Group developed the line, which will be sold on HSN, hsn.com and at Kohl’s.
The skincare products are fair trade, eco-friendly and vegan to coincide with Brinkley’s vegan lifestyle, and include two anti-aging creams, an exfoliating polish, a primer serum, a face wash and eye, neck and wrinkle treatments. Glass packaging is rendered in turquoise and amber.
Anne Martin-Vachon, while serving as vice president of global cosmetics and beauty marketing for Procter & Gamble, signed Brinkley to her second deal with P&G in 2005. Brinkley became the face of Age-Defying Liquid Makeup, a foundation line designed with skin care benefits. “It’s a cliché, but she doesn’t look like she’s aged at all since then,” said Martin-Vachon, now chief merchandising officer for HSN.
Image credit: Rubenstein
Testing lipstick on the back of your hand or selecting the wrong shade may be a thing of the past, thanks to the patent pending sampling product developed by Lippistix!
This ingenious product helps consumers to test lip colour in-store or at home – before buying the end product and are designed to be displayed alongside the corresponding lipsticks in a purpose built stand.
Designed to be convenient and sanitary, Lippistix testers are made from a single piece of clear, injection-moulded acrylic plastic in the shape of a pair of lips. The lipstick colour is applied by pad printing, by lowering an ink loaded silicone pad, which fits the shape of the design, onto the surface of the plastic. The shade name in gold font is printed on the reverse. An acrylic stick allows the tester to be held up to the face and positioned over the lips for colour testing.
Image credit: Farrukh
Italian fashion house Dolce & Gabbana has released a brand new range – The Make-Up Collector’s Edition.
The mega-luxe beauty line features a limited edition bronzer, illuminating powder, mono eyeshadow, nail lacquer and lipstick, as well as a range of scented candles.
The theme of an ancient coin is at the heart of the new Dolce & Gabbana makeup line, with makeup items presented with ancient Greek theme. Special editions of The Bronzer and The Illuminator come in powder compacts pressed into the profile of Athena, the Greek goddess of wisdom.
Shop the whole Dolce & Gabbana – The Make-Up Collector’s Edition, from £18, online and exclusively at Harrods.