Global women’s magazine Cosmopolitan has announced its debut into the fragrance market, launching Cosmopolitan The Fragrance.
Following the UK launch on September 7th exclusively in 350 Boots stores and online, Cosmopolitan The Fragrance will be rolled out to several other markets, including Germany and Australia in 2015.
Distributed by Jigsaw ESL, the fragrance will be available in three sizes and will form part of three exclusive gift sets along with a body lotion and body wash.
To launch the fragrance, Cosmopolitan is now searching for three ‘fun, fearless females’ to become the face of the campaign. Women can visit Cosmopolitan’s microsite here to upload a photo of themselves with an accompanying explanation as to why they are the ideal person to front the launch
The three winners will be chosen by an expert judging panel in the summer and will go on to star in the advertising and marketing campaign for the fragrance, as well as appearing in the October issue of the magazine in the UK.
“This launch is a first for a women’s magazine and is a natural step as we expand the power of the Cosmopolitan brand,” said Greg Witham, group publishing director, Cosmopolitan.
“We’re seeing strong growth to Cosmopolitan’s digital audience, and we know that women want to engage with Cosmo in a variety of ways. Our readers are fanatical about fragrance and spent £71 million on perfume in the UK alone last year. This allows them a way to experience the brand in a new and relevant way.”
With editions in 79 countries and 32 languages around the world, Cosmopolitan is the world’s leading women’s magazine and the best-selling title in its category. The magazine reaches more than 100 million readers each month.
Image credit: Tara Aveilhe
UK beauty retailer Superdrug is hosting its first ever Open House event to speak to new beauty brands on Wednesday 29th April in central London.
This is a unique opportunity for undiscovered brands to launch their product to the UK health and beauty market, whilst gaining invaluable support and advice from high street experts.
Buying Director Simon Comins and his senior commercial team are hoping to speak to brands interested in exploring the potential to launch their products on the high street.
Premium and small ‘kitchen-table’ brands are invited to attend, as are those wanting to showcase an innovative idea to a group of experts.
Simon said: “We are excited to be planning our first Open House event. We are looking forward to seeing potential new suppliers showcase their products, discovering some great new talent that we can help nurture and grow with Superdrug. We understand that working with large companies such as ours can seem daunting to smaller companies so we decided to throw open our days to allow people the chance to meet the team and showcase their products in a new more informal way.”
Superdrug’s Gemma Mason, Head of Customer Experience, emphasised the importance of current brand interests of customers, saying “whether that is focusing on key ingredients, such as vegan products which are very important to our customers at the moment” or helping emerging brands get access to Superdrug’s portfolio of beauty contacts, make-up artists, suppliers and developers or just using Superdrug as a platform to share an idea.
The Open House will be on April 29, in Central London, and brands are invited to email SuperdrugOpenHouse@z-pr.com to find out more.
Image credit: Chloé
Genetically engineered microorganisms could replace flowers as key ingredients for perfumes.
Ginkgo BioWorks has created a yeast that has been genetically engineered to smell of roses. The aim of the scientists behind this microbial perfume is to have the yeast used as part of a designer fragrance – instead of flowers.
The “cultured rose” was created through a marriage between Ginkgo – which bills itself as “the world’s first organism engineering foundry” – and Robertet, a French flavours and fragrance company founded in 1850. Robertet prides itself on the natural ingredients it uses in perfumes such as Chloé and Bottega Veneta, as well as its scents for household products.
Rose oil is a classic perfume component, and is usually derived from roses grown in vast fields in either Bulgaria or Turkey. The roses are then hand-picked and distilled to extract the aromatic oil. Both the quality and the price of roses can fluctuate wildly from year to year, influenced by factors such as natural disasters, labour shortages, diseases or simply a poor growing season.
Culturing microbes to produce scents is not only cheaper than using naturally sourced ingredients, but also gives perfumers more control over fragrances, says Ben Fundaro, director of perfumery at Robertet.
Image credit: Clyde Robinson
Launching exclusively to Harvey Nichols in Knightsbridge, beauty brand Eyeko is bringing customisation to the next level by offering the world’s first personalised mascara service.
Customers can visit the beauty bar for a consultation leading to the creation of their very own bespoke, monogrammed mascara. Whether it’s dramatic, long lashes or natural, fluttery ones, Eyeko’s Mascara Editors will advise and prescribe the perfect custom-made product.
Beauty Buying Director of Harvey Nichols Group, Daniela Rinaldi said: The exclusive launch of Eyeko’s Bespoke Mascara Wardrobe to our Knightsbridge store is the perfect example of a brand at the forefront of beauty innovation and epitomises our move into a more prescriptive, bespoke offering that is tailor made for each of our customers.
Eyeko Bespoke is exclusive to Harvey Nichols priced at £28. For further enquiries and appointments email email@example.com
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Harley Street is a street in the City of Westminster, and is one of the most famous in all of London for enjoying a world-wide reputation since the 19th century as a centre of private medical excellence.
There are around 1,500 medical practitioners in and around the area, and an extensive choice of specialist clinics private hospitals providing services from cancer treatment to cosmetic surgery.
In early January, a new clinic specialising in non-surgical aesthetic treatments opened on Harley Street, named AMS Aesthetics.
AMS Aesthetics at number 10 Harley Street offers treatments such as botulinum toxin type A, fillers, skin peels and various anti-ageing procedures. With a background in pharmacy, founder Amar Suchde began working in aesthetics under the wing of Harley Street doctor, Dr Vincent Wong.
“My main ethos is making sure the patient is comfortable and making sure all the procedures are very well explained, and that the patient feels very happy afterwards,” said Mr Suchde. “The only way I can achieve that is by continually being up to date and being around healthcare professionals to really develop myself, and be pioneering in that aspect to provide great service to my patients.”
A study has found that injection pain can be reduced by changing the level in the acidic solution of botulinum toxin type B (BTX-B).
Botox is a drug made from a neurotoxin produced by the bacterium Clostridium botulinum called botulinum toxin. It is used medically to treat certain muscular conditions and cosmetically remove wrinkles by temporarily paralysing muscles.
Two patients who had developed acquired resistance to botulinum toxin type A were injected with two different dilutions of BTX-B after having had their resistance to Botulinum toxin type A confirmed.
BTX-B usually has a pH of 5.6, but researchers diluted a dose with sodium bicarbonate in the syringe, immediately prior to injection, to normalise the pH to 7.5.
Researchers reviewed clinical evaluation data and used computer analysis to confirm the efficacy of the different solutions, and found that the BTX-B formula changed to pH 7.5 significantly reduced pain in the injection site.
The study was published in Dermatologic Surgery and results of the use of Botox were not compromised.
LA-Based nail care brand Orly is celebrating 40 years in the business, by entering the high-tech arena with the release of a new range of nail lacquers.
EPIX is as a professional lacquer that contains a novel smudge-fixing technology. The product dries faster, lasts longer and applies easier than a usual polish and is available in over 30 colours.
Known as flexible colour and comprising of a two-step system, Orly’s formula air cures in eight minutes and is designed to move with the natural nail. Dents are virtually non-existent, as the self-levelling formula is able to bounce back any would-be smudges.
No base coat is needed for application, but colours must be used alongside a seal coat. Regular polish remover will take the product off and users can expect around 10 days of wear.
Image credit: Andrew Gibson
Our client is an exciting colour cosmetics company that is marketing led, highly creative and a challenger of convention. Recently purchased by the largest Saudi-based retail conglomerate, Veblen was set the challenge of finding a Head of Product Development to join the company’s team in London.
Our client was seeking a candidate with a very specific skill set, including having experience of working with a fast-paced mass colour brand.
Through our extensive contact list and a little networking, we were able to place a candidate with the company.
Famed for its celebrity collaborations, MAC Cosmetics’ latest team consists of fashion designers and illustrators, couple Isabel and Ruben Toledo.
Renowned for their award-winning and imaginative work, the pair has collaborated with MAC on a range of colour cosmetics including mascaras, lipsticks and eyeliners. There is also a specially designed powder/blush brush and make-up bag.
Packaging is all white and features Ruben’s ‘vibrant energy’ and illustrations of graphic lines and red-lipped faces, coupled with Isabel’s ‘sensational penchant for colour’.
There are three Eye Palettes each of six shades: Bellgreens, Moodyblu and Violentwink; Modern Twist Lash mascara in black, navy, purple and lime shades; Pearlglide Intense Eye Liner in iridescent violet, green lime with pearl and deep navy with pearl; Lipstick in peachy nude, vivid orange-red, pink-red, classic red, dark red and deep blood red; Lipglass in the same shades as Lipstick; Blush Ombre in light coral, light cool pink and crimson-pale nude shades; and Nail Lacquer in milky nude, true red and deep burgundy red.
The MAC x Toledo 11-sku collection will be priced from £11 – £33 and is available from March.
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Already operating in over 61 countries, The Body Shop has announced plans to expand the number of franchise stores from 122 to 500 by 2019.
Renowned for its natural products, all ethically sourced, The Body Shop offers over 900 skincare, make-up, aromatherapy, haircare and bath and body products.
Since the acquisition of 51% of Emporio Body Store by L’Oréal, Brazilian consumers have waited for The Body Shop stores to open since October 2013. The presence of the company seems to be here to stay in Brazil, with the opening of new stores and the transition from former Emporio Body Store shops to the new brand.
The project could perhaps be an opportunity to expand the use of Brazil’s native raw materials. The Body Shop currently partners with communities of local farmers, artisans and rural cooperatives in more than 20 countries, but only two of the ingredients are extracted from Brazilian soil.
Lush Cosmetics, which returned to Brazil in March, and the Australian Aesop brand, which opens its second store in São Paulo in January 2015, are expected to be The Body Shop’s main international competitors in Brazil.
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