Global skincare brand Olay has unveiled its newest global advertising campaign, the first of a series starring Olay global brand ambassador, actress Katie Holmes.
In her role, Holmes will represent the Olay global brand campaign, ‘Your Best Beautiful’, by encouraging women around the world to never settle and be their best beautiful in their lives and in their skin.
The ‘Your Best Beautiful’ campaign starring Holmes will roll out across multiple channels — including social and digital media, print, television and in-store displays — beginning in mid-October in North America and Europe and January in Asia.
“We’re thrilled to have Katie Holmes help us inspire women to realize their best beautiful in the new creative,” said Leigh Radford, VP global skin care and Olay franchise leader. “Katie — a confident, modern woman — represents Olay and the voice of women worldwide who never settle in skin care.”
“I’m very excited to be the Olay Global Brand Ambassador,” says Holmes. “Olay is a brand I respect, trust and believe in. I love the products and the message to women to never settle and put their best face forward, every day.”