Soon to be gone are the days of testing makeup shades on the back of your hand, for L’Oreal Paris is about to debut a new virtual app – Makeup Genius!
Makeup Genius allows its users to test a range of shadows, liners, lipsticks, glosses and blushes in a variety of shades by simply using the cameras of their smartphone.
Working in real time and using an advanced facial mapping algorithm, users can simply scan their facial features and instantly upload any product, shade or look onto their face with the touch of a button!
The Makeup Genius app comes out in June.
Unilever has collaborated with renewable oil and bio-products company, Solazyme, to introduce sustainable algal oils to its Lux soap.
These algal oils are derived from oil-producing microalgae that are cultivated sustainably and responsibly. They are produced in just days using a fermentation process designed to produce oils of high purity and performance.
Global Brand Vice President of Lux, Anne Radmacher, explains: ‘Through incorporating Algal Oils into our Lux products, we have a unique opportunity to make a difference on a large scale, as we help develop a raw material that we know has been responsibly sourced. Using Algal Oils creates a win-win situation: not only do we deliver better products to our consumers, but we also help the planet in the process.’
Lux is the world’s number one soap and will be the first brand of its kind to use algal oils.
A lover of all things natural, Gwyneth Paltrow has signed yet another beauty deal – this time with luxury skincare brand, Restorsea.
Speaking of her use of the products, the Oscar-winning actress said – “I was ecstatic when I learned that Restorsea is natural. Over time, I saw a real difference – a kind of freshness and dewiness’.
‘I love the fact that it is a brand started by a woman entrepreneur. I never promote anything that I don’t use, love and believe in, and I’m thrilled to support the brand and its mission to encourage women to embrace their age.’
Restorsea has an array of naturally-derived, clinically proven skincare products, using an active enzyme sourced from a leading salmon hatchery in the pure fjords of Western Norway. The enzyme derived from the salmon is collected and filtered from the post-hatching waters. The fish are not harmed in the process.
Gwyneth at present is also the face of Hugo Boss fragrances.
Enzymes are sourced from a salmon hatchery in the pure fjords of Norway (Photo: Paolo Camera)
Following in the footsteps of Rihanna, Nicki Minaj, Lady Gaga and Sharon & Kelly Osbourne, Lorde has announced collaboration with MAC Cosmetics for a limited-edition makeup collection, set for launch this summer.
Working with MAC’s Senior MUA, Amber Dreadon, at the Grammy Awards back in January, Lorde’s makeup look was made up of the cosmetic giant’s products including Mineralize Moisture Foundation, Pearl Cream Colour Base, Groundwork Pro Longwear Paint Pot, Backtrack Fluidline, Heroine Lipstick mixed with Cyber Lipstick and Vino Lip Pencil.
Lorde spoke of the collection – ‘I have loved MAC Cosmetics since I was a little kid. I remember saving up to buy my very first MAC lipstick (Snob) at 14, and it was used by about 20 of my friends! MAC has a very clear aesthetic that has always felt fashion forward to me. So I was really excited to work with them on these products, which I use pretty much every day and night. I hope you will too’.
Do you think Lorde stray from her usual goth-glam colours for more summery shades?
Lorde @ Laneway Festival, Rozelle, NSW, Australia 2014 (Photo: annettegeneva)
Hollywood star, author and all-round glamour icon, Joan Collins, has turned her perfectly manicured hand to creating a new range of beauty products comprising of skincare, fragrance and cosmetics.
Joan Collins Timeless Beauty, which launched yesterday (4th March 2014), is comprised of skincare and cosmetics products in a variety of shades, and a fragrance that blends citrus top notes with a floral heart and a woody base.
After decades of working alongside some of the greatest beauty experts and stars alike, Joan has utilised her knowledge of beauty and skincare to create a range of products that work. The brand has had meticulous scientific research invested in to it, and uses effective, multi-active ingredients in order to solidify its presence in the beauty, fragrance and skincare markets.
Joan herself said that it takes her ‘no time at all’ to transform into a glamour queen: ‘Half an hour for a full face with lashes. I shove it on – that’s why it’s called slap.
‘Make-up has come on hugely. When I was growing up there wasn’t much make-up and there were no tricks. It was quite harsh, really. What the Hollywood stars relied upon was fantastic lighting.’
The range will be available at Urban Retreat Harrods, QVC UK and the Joan Collins Beauty website.
1954: Joan Collins plays a Queen opposite Pharaoh in Warners’ Land of the Pharaohs (Photo: Raoul Luoar)
Horst Rechelbacher, the founder of hair and skincare brand Aveda and owner of Intelligent Nutrients, has died at the age of 72.
Rechelbacher founded the plant-based beauty brand Aveda Corporation and organic health and beauty company Intelligent Nutrients in 1978.
Aveda stated “it is with profound sadness that today we say farewell to our founder, Horst Rechelbacher, who left his body following a period of illness. His vision inspires us every day, not only at work with Aveda, but in our lives. At Aveda, we are, and will be forever grateful to Horst for the Aveda passion we are honoured to live every day”.
Horst Rechelbacher passed away at his Wisconsin home on Saturday, February 15, after a prolonged illness with pancreatic cancer.
French beauty & cosmetics giant L’Oreal has announced a record profit in 2013 through sales of Garnier shampoos, Maybelline makeup as well as its additional beauty offerings.
L’Oreal reported net profit of €2.96 billion ($4.9 billion) last year, up 3.2% from €2.87b in 2012.
The company is 29.5% owned by Swiss food giant Nestle, who have also had a rise in profitability reaching a record rise of 16.9 per cent in 2013 sales.
Companies behind L’Oreal include Maybelline, Garnier, Lancôme and The Body Shop.
British model Cara Delevingne has collaborated with luxury fashion label, Mulberry, to design a range of bags.
Cara has been the face of two recent campaigns for the British brand, and launched her Made in England collection at the prestigious London hotel, Claridge’s, on Sunday 16th February.
A press release about the exciting collaboration read: ‘Mulberry is delighted to announce a creative collaboration with Cara Delevingne, an iconic British model, up and coming actress and music maker. Cara is internationally renowned for her unique style’.
Shop the collection here.
Photo: crizeel ong
UK-based premium spa and skin care brand, Aromatherapy Associates, has been acquired by B&B Investment Partners.
Aromatherapy Associates was co-founded by Geraldine Howard in 1985 and supplies aromatherapy products to over 400 customers in 40 countries. Since December 2009, the majority of the company has been owned by Ian Richardson and Dr Magdy Ishak via their investment company, Optivi Limited.
Commenting on the acquisition, Geraldine Howard said “B&B totally understands the vision of our business and the development plans for the future. They bring more than just investment, they bring expertise and support that will help the team and myself grow the business at an accelerated pace. We now have all the ingredients to further develop a highly successful premium spa and retail brand across multiple channels, globally.”
Multi-award winning natural skincare company, Liz Earle, has announced the appointment of Arnaud Meyselle as Managing Director!
An international business leader, Arnaud has worked for John Frieda, Garnier, Martini and L’Oréal.
Arnaud has a wealth of e-commerce, global and premium beauty knowledge and has over a decade of experience in roles such as General Manager UK, International Haircare Manager, European Marketing Director and Senior Category Director. He will now be focussing on expanding international business for the Liz Earle brand.