From one business to another, ‘we’re in this together.’

We’ve been thinking.. 

In this unprecedented time, it is more important that ever to look at contingency plans – how do we continue to be an anchor to our candidates and clients, and offer relevant, credible services?

Rest assured, alongside many organisations, we’ve also gone through our own transition to what will soon become to new normal.

The employment world has slowly been opening its doors to remote working. Now we’re not only forced to tackle it head on, but are facing the further prospect of remote on boarding, virtual team meetings, and long-term social distancing!

To all our clients and candidates, please take note. If we can be here to offer any advice or can assist in anyway please do not hesitate to call!

Veblen are committed to continue supporting our customers, old and new, during this period. We will continue to be working at full capacity and we certainly want to hear from you.

With the right resources we can hold the retail, e-tail and beauty sector together, and we are determined to play our part in propping up the economy.

Veblen are ready to be innovative and adaptable.

Our professional and knowledgeable consultants who are all highly experienced in their specialist sectors are here as an emergency support network to facilitate your business as required, and we won’t insist on asking over the odds in return.

- We have a fully functioning internal payroll system and therefore an Interim/Contract staff offering. Our contractors range from commercial and brand consultants to laboratory scientists, QC, and technologists, and all in-between.

- We have worked tirelessly to pull together an incredible pool of digital/ecommerce talent, since we are already forecasting an explosive demand for online trading.

- We’re working on various international projects and are heavily connected throughout multiple regions around the globe.

Following a string of conversations that have been had over the last 48 hours, what is distinctly undeniable is an overwhelming sense of community and solidarity.

We are in this together.

Author: Katie Sibley

young man with a world globe in his hands


Veblen Verified: Valentine’s Edition!

In the spirit of Valentine’s Day, I thought it would be appropriate to ask the Veblen office to celebrate the overwhelming love we have for our favourite beauty products! You know the ones we’re talking about, because when you find you have at least 3 identical tubs or tubes on standby, then you’ve found a cosmetic product you couldn’t possibly live without. From that moment on you find yourself dreading a “limited edition” sticker, a stock management mishap or even the end of the world as we know it. We’re sure there are a few products that spring to mind for you as well, so share them! Comment on our LinkedIn or social media with recommendations and help us expand our list of one (or two, or three…) true loves.

Now, on to the good stuff! Below (and in their own words) you’ll find a product each of the team swears by, a makeup bag essential that they absolutely won’t leave the house without, and for good reason:

Kirsty (Director) – “For me it’s the Dermalogica Special Cleansing Gel, I’ve come back to it time and time again. It’s a gentle formula and works on all types of skin issues. A legendary product!!”

Ellie (Divisional Manager) – “FOREO LUNA 2, a trendy gadget that isn’t a gimmick, I really notice the difference in my skin if I don’t use this product daily.”

Alice (Senior Consultant) – “The Ordinary Niacinamide 10% + Zinc 1% = just the best all rounder for my skin.”

Katie (Senior Consultant) – “It has to be Kiehl’s Skin Rescuer Moisturiser – it saves my super sensitive skin every winter without being too heavy and no artificial fragrances or other nasties.”

Ornella (Recruitment Consultant)  – “Estee Lauder Advanced Night Repair – skin feels smoother and hydrated every time!”

Yasmin (Recruitment Consultant) - “I looove The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil. It leaves the right balance of moisture and glow without being too heavy on the skin. My go-to when my skin is trying to fight the cold weather!”

Mita (Recruitment Resourcer) - “SkinCeuticals Blemish & Age Defense Serum is an absolutely amazing product. I found out about it from a friend who works in NPD and it changed my skin, it’s so much smoother now!”

So, do you recognise any of your own favourites amongst the list? Let us know! As an office of self-professed beauty junkies we are always on the lookout for our next true love – cosmetically speaking, of course!

Author: Charmaine Musonza


Veblen’s End of Year Day Out: 4160TUESDAYS

On Friday 15th November the entire Veblen team ventured out to 4160Tuesdays for one of our many team days out. Based in London, they are an independent micro-perfumery that has specialised in hand-making exceptional scents since 2011.

We started off the day with a lovely breakfast at The Ivy Market Grill in Covent Garden where we were greeted by a surprise ballerina performance (a very unusual, but welcome piece of morning entertainment in a somewhat gloomy London), before heading off to our perfume making workshop.

Our lovely resourcer Mita has offered to share her thoughts of the day, and in turn, we’re sure you’ll be convinced to give it a go yourselves:

Last week I went to an amazing fragrance workshop at 4160Tuesdays as a part of a fantastic team day out with Veblen International. Sarah McCartney ran the workshop and it was a very informative and fun afternoon which ended in taking home a lovely bottle of perfume that I made. It has top notes of lavender, vanilla and a hint of dark chocolate, which is a strange concoction, but I promise it actually smells really good! I would definitely recommend checking out this workshop, as a team activity, a birthday present or simply a treat for yourself! The company also make the most beautiful and unique fragrances, so I would recommend having a look at those as well!

You can see pictures from our workshop experience on the official Veblen Instagram.

Have you tried something similar? What concoctions did you come up with? We’d love to hear about them!

If you’re considering a role in recruitment and you’d quite like to join a team that places importance on regular social events like these, then the Veblen team is always looking for great talent to bring on board! Just send your CV to

World Mental Health Day 2019

Today is World Mental Health Day, a day that ensures we refocus our attention on the very simple fact that mental health problems can affect anyone at any time, which is why it’s so important to keep up the conversation throughout the year – you never know who or when someone might need that opening.

The theme of World Mental Health Day 2019 is suicide and suicide prevention. Time to Change (a fantastic organisation dedicated to changing the way we think and discuss mental health) reports that “every year, close to 800,000 people globally take their own life and there are many more people who attempt suicide. It’s the leading cause of death among young people aged 20-34 years in the UK and is the second leading cause of death among 15-29 year-olds globally.”

The Mental Health Foundation suggests applying the #WAIT acronym to situations where support and prevention are key:

W – Watch out for signs of distress and uncharacteristic behaviour

(Watch out for signs of distress and uncharacteristic behaviour)

A – Ask “are you having suicidal thoughts?”

(Asking about suicide does not encourage it, nor does it lead a person to start thinking about it; in fact, it may help prevent it, and can start a potentially life-saving conversation)

I – It will pass

(Give hope and assure your loved one that, with help, their suicidal feelings will pass with time)

T – Talk to others

(Encourage your loved one to seek help from a GP or healthcare professional)

This World Mental Health Day should be used to encourage all of us to consider how we can create learning opportunities within our social and professional circles to raise the overall level of understanding we have of mental health and the stigma that surrounds it.

If you or someone you know needs help, then there are many places you can seek it from professionals:

  • Samaritans offer a 24-hours a day, 7 days a week support service. Call them FREE on 116 123. You can also email
  • Papyrus is a dedicated service for people up to the age of 35 who are worried about how they are feeling or anyone concerned about a young person. You can call the HOPElineUK number on 0800 068 4141, text 07786 209697 or email
  • NHS Choices: 24-hour national helpline providing health advice and information. Call them free on 111.
  • C.A.L.M.: National helpline for men to talk about any troubles they are feeling. Call 0800 58 58 58.
  • Support After Suicide Partnership offers practical and emotional support on their website for people bereaved and affected by suicide.


Author: Charmaine Musonza

world mental health day (3)

Beauty Boundaries: Cannabis vs THC vs CBD

Sitting in the office last week I found myself scrolling through the internet for the next life-changing product to add to my collection, and it wasn’t long before I came across a new category on the pure player site CULTBEAUTY; ‘CBD Beauty’. I had heard about the legalisation for medical use following the case of 12-year-old Billy who suffered with severe epilepsy, but what I wasn’t aware of was how many skincare brands were actually using CBD/Cannabidiol in their products, the benefits of this component and the growth that this category has seen.

So, it was time to start my research! I bought a few new products and thought I would give my personal opinion (of the beauty products) before making a pre-judgement of the first phase of the legalisation of a drug that can do so much damage, but when used in the right way can also change lives…

What is CBD? Let’s get technical…

CBD is one of many chemical components found in the marijuana plant, 1 of 113 to be exact! Cannabidiol (CBD) can be extracted and mixed with a carrier oil, often hemp seed or coconut to create a CBD oil.

This product is thought to have significant therapeutic properties and unlike THC, is not psychoactive. They have the same basic molecular structure with subtle differences in the arrangement of atoms… to the non-scientific brain the difference is: it won’t make you feel ‘high’.

CBD is used regularly outside of the beauty industry, and has shown effectiveness for pain, preventing seizures, cancer, neurodegenerative diseases, autoimmune conditions and much more. CBD for use in cosmetics in the UK must originate from sources which are not controlled by the Misuse of Drugs Regulations 2001(MDR), there are several sources of CBD each of which has its own rules under this act.

So, why do we use it?  

  • Healing irritation and anti – inflammatory
  • More potent antioxidant than vitamin C
  • Balancing Oils
  • Minimising signs of ageing
  • Highly moisturising
  • Relaxing

Who’s getting on board with CBD?

Whoopi Goldberg has been very outspoken about medical marijuana and CBD, and it has even led to a joint business venture with industry legend Maya Elisabeth – Whoopi & Maya. A company that specialises in marijuana-infused products for women, including balms, bath soaps and chocolate – although these are only legal in California and Colorado as medical products.

Other celebrity endorsements include Kristen Bell, who uses CBD oil for her anxiety as well as CBD lotion to help soothe sore muscles after her workouts. Jennifer Aniston swears by the use of CBD products as a means of improving her physical and mental health, and helping her to reduce pain, relieve stress and generally lift her mood.

A few to keep an eye out for:

  • Aurelia Probiotic Skincare – night oil
  • Eve Lom – oil and mask
  • Margaret Dabbs – hand products
  • KiKi Health – oil based products
  • Milk Makeup – cosmetics and face products
  • Josh Rosebrook – hair and skin products

A favourite in the Veblen office is the Sativa CBD oil by Kiehl’s!

In conclusion, scientists have extracted a fantastic chemical component. CBD works wonders for the skin and wont leave you hallucinating or wanting to raid the fridge, however in high doses it could still show up in a drug test, so maybe don’t go swapping out every item in your beauty collection!

Author: Ellie Firth

Liberty London Keeps It Clean

Liberty London continues to bring the world’s leading luxury brands to the forefront, and earlier this month they launched their heavily anticipated annual beauty campaign – Conscious Beauty. This campaign will include a series of in-store events and activities that will truly celebrate all things clean, cruelty free, vegan-friendly and sustainable!

Lisa Clemenger, Liberty’s Visual Concept Manager, revealed:

“The Conscious Beauty Campaign was formed in response to the recent changes within the beauty industry. More customers are searching for new, natural ingredients which are not only good for their skin, but also the environment.”

Cosmetics Business reports that the store has seen an increase of more than 135% in searches for vegan beauty in the last year alone, and sales for conscious beauty brands both in-store and online have increased by 43%.

All consumers want to feel like the products they use are doing them some good on a personal level (otherwise we wouldn’t bother using them), but recent years have shown that as a collective we want to know the products we buy actively aim to produce the same positive results on a wider level, benefiting the very world our favourite ingredients are taken from.

As part of their campaign, Liberty London will be suggesting ways in which beauty consumers and distributors can better serve the planet. There will be a “Beauty Empties” drop off point, where you can dispose of empty beauty product packaging that will be collected and recycled by TerraCycle, and the Regent Street display will be dressed entirely in recycled, sustainable and biodegradable materials – a wonderfully creative and thoughtful way to highlight the clean beauty products the display will frame.

There will be many incredible brands on show, including: Dr Jackson, Votary, 100 Bon, Corpus, Aveda, Herbivore, Ren Skincare, Le Labo, Sana Jardin, Davines, Kester Black, Seed to Skin, Frank Body, Montamonta, Aurelia Probiotic Skincare, The Humble Co., Aime, Austin Austin, Senteurs D’Orient, Claus Porto and Truthbrush.

If you can’t wait to see the products in person, then visit Veblen’s Instagram for a small snapshot of the display!

Don’t forget to check out all of the exciting events featuring in this campaign directly on the Liberty website.


Author: Charmaine Musonza

Bikram over Booze – The Healthy Kind of #TGIF!

Did you know, as of October 2018 it was recorded that 30% of young people between the ages of 16-24 have turned their backs on alcohol?

It does appear that what was once the ritual to head to your local on a Friday for an end of week gin with your mates is now a thing of the past. Instead, the younger generation are now steering towards a world of health, fitness, and wellbeing to supplement their spare time.

I moved to Zone 1 London 6 months ago and immersed myself in the post work city drinking culture, but as quickly as I fell into the rhythm, it was short lived, and I soon craved nights in with a face mask and a peppermint tea. Renowned in the office as the health and fitness junkie (and also the annoying one who meticulously checks the labels on EVERYTHING), I’m always keen to try out the latest health fad. I love yoga, but was yet to try the infamous Bikram yoga. I also love heat, and after learning that you burn on average between 500-1000 calories per 90 minute session, I was sold.

After doing some research, a friend and I booked ourselves onto a Friday night CANDLELIT – yes, you read correctly, Candlelit Bikram Yoga Class. The class is 90 minutes long and follows a traditional Bikram sequence, with 2 sets of 26 poses and 2 breathing exercises. You are advised to drink and hydrate as much as possible throughout the day, as for the first half hour it is recommended not to consume water whilst your body acclimatises to the heat.

I soon realised that I had nothing to wear. I’d been told to wear as little as possible, but I wasn’t quite there yet. One short trip to Lulu Lemon later, I was ready to go. We arrived 15 minutes before the class was due to start and were shown to a mirrored room, dimly lit with candles. It was a blissfully serene environment away from the busy high street outside, but the first sense you are hit with is the overpowering heat. 42 degrees feels very intimidating at first, and I’d be lying if I said I didn’t consider tapping out whilst we still could… Not ones to turn down a challenge, we pulled ourselves together and selected a mat (as close to the back as we could get away with).

My suggestion to anyone wishing to try Bikram Yoga – try it, but approach with the knowledge that it differs from traditional yoga in a number of ways. Discipline, concentration, endurance, but also a sense of satisfaction. You also need to take towels. Lots of towels. One or two for during, and one for after. You must take water, but be prepared that you will be advised (fairly aggressively) not to drink for the first 30 minutes if at all. Finally – MY GOD, do you sweat.

I personally wouldn’t choose to practise Bikram again. The heat and the feeling of the toxins leaving my body was almost euphoric, and you enter what can only be described as a meditative state. However, I found the repeat sequence of poses monotonous and rigid. When I practice yoga, I like to free flow and do what feels good for my body under the guidance of an instructor. This is widely encouraged in most practices. Perhaps 60 minutes and 1 sequence would have been less so, but even then I feel I would like more freedom in the poses. That being said, I felt incredible after. I slept deeply, and woke on Saturday with plenty of energy to manage a spin class! A welcome change from a fuzzy head and a dry mouth like many of my past Saturday mornings, and I could feel body, skin, and mind thanking me for it.

If it was a toss-up between yoga and a night at the boozer, I know which one I would pick!

Author: Katie Sibley


Beauty and the Beastly Pollution

I’m sure we’re all guilty of throwing recycling in the trash for ease, or buying hundreds of plastic straws for a party when it’s likely only five (if any) will be used. It’s easy to think your carelessness won’t make much of a difference in the grand scheme of things, but if you multiply that attitude by the billions of human beings that inhabit the earth…  Well, the result is eight million tonnes of plastic dumped into our oceans every year. That level of pollution is hard to digest mentally, but you’ve possibly already digested it physically. In a study conducted by Professor Richard Thompson, it was revealed that plastic could be found in a third of UK-caught fish, a direct result of marine life consuming microplastic on a daily basis.

Dr Philipp Schwabi, the lead researcher at the Medical University of Vienna commented:

“Of particular concern is what this means to us, and especially patients with gastrointestinal diseases. While the highest plastic concentrations in animal studies have been found in the gut, the smallest microplastic particles are capable of entering the blood stream, lymphatic system and may even reach the liver.”

The recent BBC One documentary Drowning in Plastic highlights this issue further. Wildlife biologist Liz Bonnin is filmed watching on in horror as three month old flesh-footed shearwater chicks exit their homes for the first time and face the damage that surrounds their home. Before the sun sets, they are forced to swallow water so that they can vomit out the contents of their stomach. At three months old they have never even seen the sea, but out of one chicks stomach pops 20 jagged pieces of plastic accidentally fed to it by its own parents. It’s a difficult scene to watch, even more so when you discover the record for the most pieces of plastic swallowed by a single chick currently stands at 260.

It’s no secret that the cosmetics industry has a pretty terrible reputation when it comes to sustainability. For example, the sheer amount of cardboard used in packaging contributes to the loss of around 18 million acres of forest each year. One major consequence of buying your favourite products (other than crippling your bank account) is adding to the pollution caused by excess and non-recyclable plastic packaging. Zero Waste Europe is “a fast-growing movement of communities, local leaders, businesses, experts, influencers and other “change agents” working towards the same vision: eliminating waste in our society.” They recently reported that annually the global cosmetics industry produces more than 120 billion units of packaging. That’s a hard pill to swallow when you consider the fact that packaging currently accounts for around 40% of total plastic usage, but on average only 14% of it is ever recycled. By 2050 it is predicted that there will be anywhere up to 12 billion tonnes of plastic sitting in landfills – all generated by the beauty industry alone. People of the world are finally beginning to listen to the pleas of environmentalists, and that includes our own governments. In 2017 we saw several countries pass legislation that banned any products with non-biodegradable microbeads, and Theresa May has made clear her plans to eliminate all avoidable plastic waste by 2042.

Many beauty brands are taking the necessary steps to provide products that are sustainable and can be recycled with ease. For example, Lush have always been industry leaders in the fight for ethical vegan beauty products. BLEACH London proudly advertise their vegan formulas and sustainable packaging, 85% of Aveda’s skincare and haircare products are made from 100% recycled materials, and Caudalie is a member of the “1% for the Planet” – a movement that promises 1% of all global sales will go to non-profit organisations that are actively working to protect the environment. Euromonitor (an independent provider of strategic market research) revealed how these changes are great for the environment and for business. The report explored how consumers aged between 25 – 34 are the most conscious of buying from environmentally-friendly brands. Millennials have always focused quite heavily on brand purpose, preferring companies with opinions that match their own, and Gen Z are no exception as they expect the products they use to be innovative, well-priced and able to contribute to the world in a positive way. Euromonitor’s global consumer trends survey showed that buying products that have a positive impact on the world around them is important to 2 out of 3 customers, so that’s a pretty big incentive for brands to do better. Popular platforms like Instagram and Facebook are a great marketing tool for those who make the effort, as the apps play a big role in highlighting brands that are actively lowering their impact on the environment whilst criticising those who don’t seem to be trying at all.

Sarirah Hamid, the founder of beauty insights agency Pretty Analytics, commented on the impact social media has on consumer habits:

“With strong media voices championing everything from mindful ingredient sourcing to cleaner living, these brands  are headlining sustainable beauty. Big brands may  be working on these things behind the scenes, but they need to be transparent about it or risk losing out to those who have already tapped into the rising eco-conscious consumer.”

Slow progress is better than no progress at all, and despite its failings the beauty industry is trying to be more socially conscious, which is an attitude increasingly reflected in the views of everyday consumers as well. The natural beauty revolution is truly thriving and putting pressure on the major players to promote the environmental positives of their brands, so we also need to make sure we’re doing our bit, too! Garnier conducted some research of their own and discovered that 56% of us in Britain don’t bother recycling any of our bathroom products purely because of the inconvenience. That’s roughly 4.5 million people! It’s clear that society wants to make the changes required to keep the planet healthy, but seeing the damage we’ve already caused can sometimes leave us feeling incredibly overwhelmed. It doesn’t have to be that way! No one’s asking you to join your local protest group and live a stripped back life in the woods. Take shorter showers, buy from brands who are committed to putting sustainability before anything else. Use refill schemes, go packaging free and finally start recycling your bathroom products! It may not seem like much, but it’s a start.

Author: Charmaine Musonza



For more information, please visit the following:

Cracking the Cruelty Free Challenge in China

Considering it has an estimated worth of around $33 billion, cutting yourself off from China’s cosmetics market isn’t exactly  a smart move, especially when you consider the rapid growth and development the country has seen in recent years. Unfortunately, for the companies who pride themselves on pushing forward a cruelty free initiative, refusing to sell their products within the country was largely considered the only option – now it seems that may not necessarily  be true…

The Chinese government began to implement a policy to permit “cross-border e-commerce” back in 2014. This would allow international brands to sell their products within the country in a much  easier way. As the normal rules don’t apply to e-commerce purchases, if the product they intended to sell was certified in the country that manufactured it, companies would no longer need to obey the strict animal testing regulations that had previously held them back. Chinese consumers can then buy these products after the company has shipped them through one of China’s free-trade zones, which have so far been established in over 10 cities.

Using digital strategies to legally avoid certain regulations has become quite a popular choice for many international cosmetic companies, including 100% Pure, Urban Decay, The Ordinary, Miranda Kerr’s Kora Organics, and Ceramiracle. For example, Urban Decay use a Chinese-language travel retail site to promote its products, allowing Chinese consumers to identify duty-free stores located abroad which sell the products they’re interested in. Customers are then redirected to an e-commerce site where they can order their items to later collect in-store whilst on their travels. Ceramiracle are a skincare brand that prides itself on being both cruelty free and vegetarian-friendly. They use pop-up stores and shopping events as a way to promote and sell their products, and the Chinese public receive unique codes to help complete their purchases on the WeChat e-commerce store.

Commenting on the process of implementing their digital strategies, Ceramiracle’s founder Eugene Hu said the following:

“The challenges are that there are no blueprints for this. You can’t go online and find out how to do this. You have to be there and find people to help you.”

The alternative, of course, is to continue to sell within physical stores in China and endure the inevitable backlash, and we all know where that  gets you in today’s modern world… MAC and NARS have both been under fire for submitting to China’s required animal testing regulations. In 2017, NARS faced an intimidating online boycott orchestrated by their own customers, a result of announcing that they would soon begin selling their products in the country. Unsurprisingly, it’s not just brands who risk experiencing the wrath of the public should they choose monetary gain over ethical standards, but also the celebrities who launch campaigns with them. Sia, an international superstar and a proud vegan who actively advocates for animal rights, was condemned for launching her charitable collaboration with MAC. Although the brand itself doesn’t test on animals, choosing to distribute products in China means that their products undergo mandatory testing anyway. Naturally, fans were unimpressed with Sia’s brief explanation for agreeing to the collaboration…

Sia commented:

“Like MAC, I believe makeup shouldn’t be tested on animals. MAC does not test on animals and is advocating change in countries like China where animal testing exists.”

In an attempt to show that they really do mean well, both MAC and NARS have publicly expressed their admiration and support of the China Food and Drug Administration, who proudly opened a non-animal testing lab in 2017. The Institute for In Vitro Sciences (IIVS) is currently looking into various methods of testing cosmetics that don’t rely on animals. Yes, it’s wonderful to see big brands advocating for change, but many members of the public feel that speaking out just isn’t enough. Actions speak louder than words, but to continue selling in a country that participates in the very thing you’re actively advocating against speaks volumes. For the brands who are adamant on maintaining their cruelty free status, however, digital shortcuts are a great solution to the challenges they face when selling within the Chinese market. These companies now have a unique way to be present in the market without compromising on their ideals or those of their consumers, and who wouldn’t prefer cosmetics without a side of guilt?

Author: Charmaine Musonza


Lancôme Won’t Live in a World of Illiteracy

Knowledge is power (that’s no secret), but how often do you truly realise how lucky you are to have been provided an education at all? For many of us, the route before us is automatically set from birth. You attend primary school, secondary school, university or an apprenticeship. Perhaps you take a leap of faith and join the workforce straight out of school, chances are you already have some of the transferable skills needed to navigate your chosen sector. Whatever you choose to do, these paths are only available because of the standard education we so often feel is forced upon us.

Your access to education can change depending on where you are in the world and how much money you have in the bank, but receiving a quality education is a basic human right. Thankfully, there are numerous organisations working tirelessly to increase the literacy rate of individuals across the globe, and the latest to join this commendable campaign is Lancôme. The international cosmetics company is conducting its first global charitable initiative, and has joined forces with NGO Care, an organisation that describes its mission as a chance to “work around the globe to save lives, defeat poverty and achieve social justice.” Over the next 5 years their “Write Her Future” campaign will fund quality literacy programmes for young women and girls in Morocco, Guatemala and Thailand.

The beauty brand will donate an incredible 2 million euros to fund this campaign within communities, which they announced will benefit more than 8000 women as well as indirectly benefiting another 40,000 individuals. There can only be positive results from ensuring that women are well-educated in life, as they often suffer the most in underdeveloped countries. For example, a child that is born to a literate mother is 50% more likely to survive beyond the age of 5. Naturally, a child is much more likely to read and write if their mother does as well.

Françoise Lehmann, Lancôme’s International President, commented:

“Today, 76 million young women lack basic reading and writing skills. Often hidden, this handicap causes young women to face exclusion and dependence, with serious consequences for themselves, their families and their close ones.”

UNESCO (United Nations Educational, Scientific and Cultural Association) created a report in 2013 that detailed the effects that a lack of education has on young women:

  1. Girls with higher levels of education are less likely to get married at an early age – If all girls had a primary education, there would be 14% fewer child marriages, and if all girls had a secondary education, there would be two-thirds fewer child marriages.
  2. Education narrows pay gaps between men and women – In Pakistan, women with a primary education earn 51% of what men earn. With a secondary education, they earn 70% of what men earn, and in Jordan women with a primary education earn 53% of what men earn. With a secondary education, they earn 67% of what men earn.
  3. Educated women are more likely to find work – In Brazil, only 37% of women with less than a primary education are in work. This rises to 50% if they have a primary education, and 60% with a secondary education.

Now, we may be a few years on, but the results are still largely the same. Something as simple as being able to read and write can empower an individual to recognise and utilise a world full of potential opportunities. This can reduce poverty, end the unnecessary deaths of young children, and eliminate hunger, all of which are a positive progression towards a world more united.

The campaign has been openly supported by the likes of Julia Roberts, Kate Winslet, Penélope Cruz, Lupita Nyong’o and Lily Collins, who have been spreading the word across their social media accounts.

Julia Roberts shared the following:

“We read and write – that’s how we communicate, how we share, how we express our feelings, and how we learn to understand the world. To not have that accessible to everyone everywhere is really a crime. It’s so great for Lancôme to be involved and get serious about supporting young girls in the world through the work of Write Her Future.”

Education is a powerful tool, and this partnership will allow countless young women to turn their lives around. This opportunity will help them overcome discrimination, recognise their worth and build on their self-confidence. It will offer them real freedom and a chance to improve the lives of many, starting with themselves.


If you want to show your support for this truly incredible cause, then visit to get the ball rolling. Joining the campaign is super easy – you just sign your name and upload a photo. Make sure you share it online to help spread awareness!

For more information, please visit

Author: Charmaine Musonza