LVMH Moët Hennessy Louis Vuitton and Google have reached an agreement in a decade-long legal battle, in which LVMH accused Google of violating trademark laws and promoting the sale of counterfeit LVMH goods online.
In a joint effort to develop new ways of engaging consumers online whilst preserving the value of trusted brands and enhancing creativity, LVMH and Google are to commit to further enhance their current extensive resources to tackle the advertising and sale of counterfeit goods online.
Recently, French border police seized £10m worth of counterfeit cosmetic gift sets labelled with brands including Dior, Chanel, Bobbi Brown and MAC, from a Dutch vehicle headed to the UK via the Channel Tunnel. Earlier this year, Dubai police confiscated the equivalent of US $4.4m in fake cosmetics and personal care products from two warehouses, and in Kuala Lumpur, 40,000 counterfeit cosmetic goods worth $134,000 were seized in a market raid engineered by leading cosmetics manufacturers and law enforcement officials.
Pierre Godé, Vice-President at LVMH, said: “Today’s LVMH-Google agreement paves the way for greater cooperation towards a safer and more engaging digital environment, brands will be protected both online and offline. This agreement is a clear illustration of the responsible approach being taken by the different actors in the digital value chain. This cooperation will clearly benefit citizens and businesses alike.”
Carlo D’Asaro Biondo, President of Southern & Eastern Europe, Middle East and Africa Operations, Google, said: “We are very happy to reach this agreement with LVMH and to work together to tackle the advertising of counterfeit goods online and preserve the value of trusted brands. It is extremely important to build a safe environment for our customers and partners and we’ll continue to work tirelessly to keep them protected online. We are looking forward to engaging with LVMH, one of the world’s leading luxury brands, through our engineering, product and sales teams.”